The mobile accessories market refers to anything that can improve a cell phone’s functionality and look including cases and covers, screen protectors, batteries, wired and wireless chargers, headphones, memory card readers, selfie sticks and so on.
But it might feel overwhelming to choose the right mobile accessories among so many. Here are some suggestions before buying:
North America
North America ranks top among the biggest markets for mobile accessories, thanks to smartphone penetration and end-user’s willingness to pay a premium for hot brands. Moreover, users are willing to fork out high amount for quality and durability of mobile phone accessories which drives its market in this area.
Offline stores account for the majority of North American mobile accessory sales, with consumers finding it more pleasurable to test and try items before they purchase. Buyers can check the sound of headphones or sharpness of the lenses before putting down their money; test protective cases until you have ones they like!
Mobile accessory markets are highly competitive. In order to stay on the cutting edge and retain loyal customers, start-ups have to set themselves apart and create novel solutions to differentiate from the incumbents and drive brand awareness through marketing and brand promotion initiatives.
Asia Pacific
A rise in mobile phone users across the country fuels the need for case and screen protectors, chargers, headphones and selfie sticks. Furthermore, accelerating tech development drives consumer investment for the whole smartphone experience.
Bluetooth earphones and wireless charging pads are the kings of mobile accessories since they allow wireless connectivity and give users easy access to sound. They have great sound, so this leads manufacturers to design innovative technology for a reasonable price.
Oldschool offline retail dominates in terms of distribution channels of the mobile accessories market, providing immediate access, hands-on customer services, guarantee of product quality before and after-sale services, easy replacement policies to encourage consumers to select it.
Middle East & Africa
Growing smartphone use in the region prompted an increase in phone accessories demand like case, screen protector, charger, and headphones. In addition, budget-conscious consumers are looking for accessories that are innovative and help the smartphone function well; manufacturers have reacted by offering various products to match all user needs and desires.
The industry is also evolving with technology, with mobile phones introduced with new designs and specifications released at a faster pace. Such innovations accelerate technological obsolescence making companies require to build up open-ended manufacturing and accessories to keep up with trends.
Online retailers are fast gaining a foothold for selling accessories for mobile phones, both because they are convenient and diverse. Shoppers easily evaluate the different product variants across different online marketplaces and decide on the right product to buy. Additionally, online retailers provide a discount on price as well as doorstep delivery that further enhances the shopping experience – further fuelling the market growth of the online segment during its forecast timeframe.
Europe
The market for mobile accessories in Europe is booming as a result of new technologies, consumers’ desire to shop eco-friendly products, and the advent of e-commerce. It’s a fierce battle between the big brands internationally and the new entrants locally with strong brand names, alliances and eco-systems that want to distinguish themselves from the rest.
Consumers are looking to insure their expensive and fragile smartphones from spills and scratches with accessories such as cases and power banks for affordable options.
Cool phone lanyards take consumers’ passion to wear fashion to the max. They also prevent theft from phones – a problem still present across Europe in the wake of COVID-19 and all the lockdowns, but markets must rebound once those policies are relaxed.
