As consumer expectations for sustainable products rise, brands are turning to Internet of Things technology for consumer data collection that reduces waste and optimizes production. They’re also using blockchain to track where, when, and how a garment was manufactured.
Smart clothing contains electrical devices with entertainment, communication and safety protection functions concealed in fabric to enhance wearability of garments.
1. Wearable Technology
Fashion designers have been harnessing technology to craft unique clothing and accessories. Some innovations include smart clothing, augmented reality and sustainability.
Many have already started wearing clothes embedded with technology such as smartwatches and fitness trackers; but this is only scratching the surface when it comes to fashion and tech’s future together.
Designers have experimented with printing 3D objects that change colors when exposed to different light, while innovators are developing technologies using conductive threads to weave touch-sensitive textiles such as clothing, tablecloths and rugs.
Blockchain can also help consumers who care about how and where their clothing was manufactured to track its origins. London designer Martine Jarlgaard recently collaborated with Provenance on producing clothing with “smart labels,” which detail all stages of production from raw material sourcing through to final product creation.
2. Smart Labels
Fashion designers and manufacturers can integrate smart labels into fabric during manufacturing using various technologies like RFID and NFC wireless tags, allowing fashion manufacturers to incorporate smart labels that incorporate various smart capabilities – such as customer behavior data collection, safety/legislative information carriage or trigger content experiences on mobile phones or other devices.
Smart label technology can also aid in the reduction of fashion waste, by redirecting consumers to digital platforms with information on material composition and local recycling options via QR codes. Avery Dennison asserts that intelligent garment labels could help lead the fashion industry toward circularity by helping people reuse or resell items that have reached the end of their lifecycle.
Attracting consumers authentically requires transparency, which digital experiences provide. Consumers no longer accept empty marketing messages; instead they want to know everything from raw materials through production process and into their hands – an insight which only becomes more essential as consumer demand rises.
Given that fashion industry’s contributions to carbon emissions and waste can be significant, finding eco-friendly clothing with reduced impacts on the environment is increasingly important. Eco-friendly clothes focus on using sustainable materials while also reducing waste and pollution while supporting local economies and workers while encouraging recycling, repurposing, or donating unwanted clothes as part of its approach.
Wholesome Culture uses organic and recycled cotton, bamboo fabric, reclaimed fishing net t-shirts made from reclaimed fishing nets, biodegradable modal and fair trade dyes to craft their clothing line, while also giving back by donating part of its profits to ranches and sanctuaries in need.
Christy Dawn is an innovative fashion brand that utilizes deadstock fabric left from other companies to reduce waste, manufacturing costs and energy-intensive shipping requirements.
As more brands embrace sustainability as a means of connecting with millennial consumers, more will rely on it as a strategy to reach this demographic. They care deeply about environmental issues and want to know where their clothing was produced and who made it.
4. Smart Clothing for Entertainment
Smart clothing is an electronic textile with sensors and electronics embedded within. Unlike other wearables that can be cumbersome and awkward to use, smart clothing can be fashionable yet practical; offering entertainment functions such as music playback, video viewing, automatic temperature regulation, positioning assistance navigation services as well as mood expressing.
With the development of new technology comes an increase in demand for smart garments worldwide. These garments can sense different physiological signals through detectors and transmit this data wirelessly without impacting on user comfort.
Smart clothing can help people track and monitor physical activity and sleep patterns, providing awareness of health problems. For example, after having knee replacement surgery, smart braces could assist them through rehabilitation exercises and correct posture until injury heals – helping improve lives while potentially avoiding serious diseases like cardiovascular disease, diabetes or obesity as well as hospital visits – which explains why more fashion brands are investing in smart clothing solutions.
5. Smart Clothing for Work
Smart clothing reflects a growing trend of technology-infused fashion, but the industry also utilizes it for practical purposes. For instance, some brands have taken to using advanced technologies in creating ethical alternatives to animal leather such as lab-made alternatives made out of artificial fibre blends; others are exploring unique fibre blends to offer more exciting product offerings; collaborations have also been established between fashion and technology industries to produce inventive solutions tailored specifically for consumers’ needs.
These tech-driven tools are being utilized to optimize production processes, supply chains and retail operations; as well as collecting consumer data and devising more successful marketing campaigns.
Some companies are employing augmented and virtual reality to enhance customer experiences in physical stores. Pinterest recently launched a feature which allows customers to scan clothing items and quickly locate similar styles as well as styling advice and links for purchasing them; this helps customers make more informed decisions while saving time in-store.