Influencer marketing is a powerful way to reach and engage audiences, and achieve marketing goals. But it requires a strategy, and best practices to be successful.
Consider using the following influencer marketing tips and strategies for your next campaign. This will help you achieve your goals: 1. Define your target audience.
Identify Your Target Audience
The first step in building a strong influencer relationship is to identify your target audience. This can be done by doing a keyword research and finding the people that have a significant amount of traffic.
Once you have found the right audience, you can then start to develop a relationship with the influencer. You can do this by reaching out to them with a personal message that shows you have taken the time to do your homework and understand their audience.
It’s also a good idea to keep in touch with the influencer between campaigns. This will help build a trusting and genuine relationship. You can do this by sending a thank you note or by inviting them to a value-driven event.
Some brands even go as far as organizing an online conference where like-minded influencers can meet. This allows them to network and share information about their audiences with each other. They can also learn new marketing techniques from each other.
Develop a Relationship with the Influencer
Authentic influencer relations are built on long-term partnerships with creators who support your brand’s mission. These relationships will help you create thumb-stopping content that resonates with consumers. To find influencers, look to social media for conversations about your industry and identify the people making their voices heard.
Be sure to reach out to influencers personally and treat them like partners. If you only work with them when you have a campaign, you will never get to know them or establish a true partnership. Make an effort to stay in touch between campaigns, and show interest in their content, life and audience.
Be clear about your goals and expectations from the beginning of your relationship. Ensure that you have a clear idea of the types of content you want from each influencer and the channels where you want to promote it. Providing creative freedom is crucial to building long-term relationships with influencers. Almost half of the influencers surveyed by Crowdtap wanted to partner with brands that provide them with flexibility.
Collaborate on Content
If your ecommerce business wants to reach new customers on social media, consider collaborations with influencers for video content that promotes your product or brand. Influencers create authentic content with a unique voice and human narrative that engages audiences.
Social media takeovers are another way to collaborate with influencers. By giving them control of your social account for a day, you’ll be able to expand your audience on the platform you’re trying to grow.
For ecommerce product collaborations, set a clear campaign goal for how many units you’d like to sell and use a combination of metrics to measure your success, such as engagements, traffic, mentions, and sales (using tracking URLs or discount codes). Then, optimize and amplify each campaign to get closer to your goal.
Measure Your Success
When you run a campaign with an influencer, it’s important to know how to measure success. Whether your goals are to build brand awareness, increase customer loyalty or drive sales, you can track these results through metrics like post engagement, website traffic and conversions.
You can also use UTM codes to track specific data points in Google Analytics, such as new users, traffic sources and more. If you’re working with an influencer, ask them to include a UTM code in their links, which will help you get more precise data about your campaigns.
Lastly, don’t be too quick to consider a campaign a failure if sales don’t immediately spike. If you’re reaching a new audience, they may not be ready to buy right away. But they will likely remember your brand and come back later. The best way to measure your success is to look at the big picture and compare the value of the benefits you’re receiving against your investment.
